The best Brevo alternatives in 2026 are Mailchimp, MailerLite, ActiveCampaign, Klaviyo, HubSpot, GetResponse, Omnisend, Kit, Constant Contact, Moosend, and Campaign Monitor.
Brevo is a solid email and marketing automation platform with low entry prices, but its daily sending cap on the free plan, basic landing pages, and steep jump to higher plans send many teams shopping for something else.
Reading Brevo reviews can also help you understand its strengths, limitations, and overall user experience before deciding whether to switch to another platform.
The right replacement depends on what you sell, how big your list is, and whether you need automation, ecommerce data, or just a clean newsletter tool.
This guide walks through all eleven. You'll see what Brevo costs today, why people leave it, how each alternative compares on price and features, and which type of business fits each one.
Prices come from vendor pricing pages and review sites checked in October 2026, and each carries a source.
Plans change often, so confirm the numbers on the vendor's own site before you buy.
The Short Answer
- Best all-around for beginners: Mailchimp or MailerLite
- Best for advanced automation: ActiveCampaign
- Best for online stores: Klaviyo or Omnisend
- Best if you want a CRM with marketing: HubSpot
- Best for creators and newsletters: Kit
- Best for webinars and funnels: GetResponse
- Best for local businesses and events: Constant Contact
- Best budget option with unlimited sends: Moosend
- Best for design-focused agencies: Campaign Monitor
What Brevo Costs and Does Well
Before you leave a tool, check what you'd give up.
Brevo's current plans, according to TechRadar's review (published December 18, 2024, updated February 22, 2026) and EmailToolTester (updated August 5, 2026):
| Plan | Monthly price | Annual billing (per month) | Notes |
|---|---|---|---|
| Free | $0 | $0 | 300 emails per day, contact limit up to 100,000 |
| Starter | From $9 | $8.08 | 5,000 emails per month, no daily cap |
| Standard | From $18 | $16.17 | Landing pages, A/B testing, no Brevo logo |
| Professional | From $499 | $449.08 | Phone support, heat maps, 10 seats |
| Enterprise | Custom | Custom | Dedicated account manager |
For a closer look at each tier, see Brevo plans and pricing. Brevo's own pricing page didn't display exact dollar amounts when checked, so the figures above come from the two reviews.
Review sites also disagree on small details, such as the price of removing the Brevo logo on Starter ($9 or $10 per month), so verify before you budget.
EmailToolTester (updated August 17, 2026) praises Brevo's low entry price, workflow automation, SMS and WhatsApp campaigns, a free CRM, and a generous free plan.
Why People Look for Brevo Alternatives
The same review lists the weak spots, and they match what many users report:
- The free plan caps sending at 300 emails per day. A big list takes days to reach.
- Landing pages are basic. TechRadar calls them "somewhat limited" compared with dedicated tools.
- The jump to Professional is steep. Going from Standard at $18 to Professional at $499 leaves a wide gap.
- Support depends on your plan. Phone support is for Professional and Enterprise only, and EmailToolTester says live chat has been replaced by an AI agent.
- Some features are missing. The reviewer lists tagging, built-in list cleaning, spam testing, and monetization tools as gaps.
- Add-on costs add up. A dedicated IP runs about $251 a year, extra users on Standard cost about $12 each per month, and SMS credits are priced by country.
If none of these bother you, Brevo may still be the best fit. If two or three do, read on.
What to Look for in a Brevo Alternative
Deliverability and authentication
Gmail requires senders that reach close to 5,000 messages a day to personal Gmail accounts to use SPF, DKIM, and a DMARC record, to keep user-reported spam rates below 0.1% (and never reach 0.3%).
And to offer one-click unsubscribe on marketing messages (Google Workspace Admin Help, email sender guidelines).
The page notes that Gmail's enforcement against non-compliant traffic ramped up from November 2025. Any tool you choose should help you set these up.
Legal compliance
In the United States, the FTC's CAN-SPAM guide says you must honor opt-out requests within 10 business days, include a valid physical postal address, and avoid deceptive subject lines.
Each violating email can draw a civil penalty of up to $53,088 (FTC, page last modified July 22, 2025). Check that your platform includes unsubscribe links and address footers by default.
Pricing model
Some tools charge by contacts, others by email volume, and a few mix both. A tool that looks cheap at 1,000 contacts can cost far more at 25,000. Price your real list size, not the starter tier.
Features you will actually use
Make a short list: automation, landing pages, A/B testing, SMS, ecommerce integrations, CRM, and support level.
Then match it against each plan, since the feature you need is often one tier up.
Quick Comparison
| Tool | Best for | Free plan | Paid plans start at (per vendor) |
|---|---|---|---|
| Mailchimp | Beginners, large template library | Yes, 250 contacts | $13 per month (Essentials) |
| MailerLite | Small teams, simple pricing | Yes, up to 250 subscribers | From $12 per month |
| ActiveCampaign | Advanced automation with CRM | No, 14-day trial | About $15 per month (third party) |
| Klaviyo | Ecommerce | Yes, 250 profiles (third party) | About $20 per month (third party) |
| HubSpot | CRM plus marketing | Free CRM (third party) | About $15 to $20 per seat (third party) |
| GetResponse | Funnels and webinars | See vendor page | $19 per month monthly, $15.58 annual |
| Omnisend | Ecommerce email and SMS | Yes, 250 contacts | $16 per month |
| Kit | Creators and newsletters | Yes, up to 10,000 subscribers | $33 per month (Creator) |
| Constant Contact | Local businesses, events | No, free trial | $12 per month (Lite) |
| Moosend | Budget automation | No, 30-day trial | Priced by contact tier |
| Campaign Monitor | Design-led teams, agencies | Not shown | Not shown on page |
1. Mailchimp
Mailchimp is the best-known name in email marketing, and it remains a good Brevo alternative for beginners who want a big template library and many integrations.
Plans and pricing: Mailchimp's pricing page lists a Free plan with 250 contacts and a send limit of 500 per month (250 per day), Essentials from $13 per month, Standard from $20 per month, and Premium from $350 per month.
Prices rise with your contact count, and the page shows some of those figures as promotional rates for 12 months.
What stands out: Standard adds up to 200 automation flows, AI features, dynamic content, custom reports, and one onboarding session.
Premium adds unlimited contacts, phone support, and single sign-on. Essentials caps automations at four flow steps, and the Free plan includes no marketing automation.
Watch out for: Costs climb quickly as your list grows, and SMS is an add-on in select countries.
Best for: Small businesses that value a polished interface and wide integration support over low price.
2. MailerLite
MailerLite focuses on simplicity and value. It's a common pick for bloggers, small agencies, and online course creators.
Plans and pricing: The pricing page shows Free at $0 for up to 250 subscribers and 2,500 emails per month, Comfort from $12 per month, Power from $25 per month, and a custom Enterprise plan for 200,000 or more subscribers.
Annual billing saves 10%. (Older articles call these tiers Growing Business and Advanced.) Subscriber tiers for the paid plans weren't visible on the page, so check the calculator.
What stands out: Comfort includes 50 active automations, 10 landing pages, and 10 forms. Power removes those limits and adds multiple automation triggers, live chat support, and unlimited seats.
Watch out for: The free plan's 250-subscriber cap is much lower than Brevo's contact limit of up to 100,000.
Best for: Small teams that want clean design, easy automation, and predictable pricing.
3. ActiveCampaign
ActiveCampaign is the pick when automation drives your business. It combines email, a built-in CRM, and advanced segmentation.
Plans and pricing: ActiveCampaign's pricing page offers Starter, Plus, Pro, and Enterprise plans with a free 14-day trial and no credit card.
The page didn't display prices when checked. InboxArmy (updated September 8, 2026) lists about $15, $49, $79, and $145 per month for the four tiers at small list sizes, but verify those on the vendor's site.
What stands out: Plus and above include unlimited automation actions, landing pages, and CRM integrations.
Pro adds predictive and conditional content and attribution tracking. Starter limits you to five actions per automation.
Watch out for: There is no free plan, and the learning curve is steeper than with simpler tools.
Best for: Marketers who need lead scoring, complex automations, and sales and marketing in one place.
4. Klaviyo
Klaviyo is built around ecommerce data, so it works best for online stores that want to send emails based on purchases and browsing behavior.
Plans and pricing: Klaviyo's pricing page didn't load figures when checked. Third-party roundups (Mailercloud, updated October 9, 2026, and InboxArmy) list a free plan up to 250 profiles and paid plans from about $20 per month, with SMS adding to the cost.
Check Klaviyo directly for the price at your list size.
What stands out: Deep segmentation, predictive analytics, and tight integrations with major store platforms.
Watch out for: Pricing is based on active profiles, so costs can rise fast for large stores.
Best for: Ecommerce brands that want revenue-focused automation like abandoned cart and post-purchase flows.
5. HubSpot
HubSpot pairs marketing email with one of the best-known CRMs, which helps when your sales and marketing teams share the same contacts.
Plans and pricing: HubSpot's pricing page didn't display plan details when checked. According to InboxArmy, the free CRM includes basic email, paid starter seats run about $15 to $20 per month.
Marketing Hub Professional starts around $890 per month, and Enterprise around $3,600 per month. Mailercloud lists Marketing Hub Starter at $18.
What stands out: CRM, email, landing pages, forms, and reporting in one system.
Watch out for: The jump from Starter to Professional is large, similar to Brevo's own price cliff, only bigger.
Best for: Companies that want a unified CRM and are ready to pay for it as they grow.
6. GetResponse
GetResponse bundles email marketing with landing pages, funnels, and webinar hosting.
Plans and pricing: The pricing page lists Starter at 19permonth(15.58 per month billed yearly), Marketer at 59(48.38 yearly), Creator at 69(56.58 yearly), and a custom Enterprise plan. Contact limits weren't visible in the content checked.
What stands out: Starter includes unlimited monthly sends, a landing page builder, and one custom automation workflow.
Marketer adds unlimited automations, advanced segmentation, abandoned cart recovery, and sales funnels. Creator adds webinars, a website builder, and a course creator.
Watch out for: Webinars sit on the Creator plan or higher, so the cheapest plans won't cover them.
Best for: Course creators and marketers who run webinars and sales funnels.
7. Omnisend
Omnisend targets ecommerce stores that want email, SMS, and web push in one tool.
Plans and pricing: The pricing page shows Free at $0 (250 contacts and 500 emails per month).
Standard at $16 per month (500 contacts and 6,000 emails), Pro at $59 per month (2,500 contacts and unlimited emails within fair use), and a custom plan for lists above 150,000 active profiles.
Prepaying three months cuts those prices by 30%. Pro includes SMS credits from $50 per month.
What stands out: All plans include free migration and 24/7 support, and Pro adds AI tools such as send-time optimization and a product recommender.
Watch out for: The page only displays prices for its default contact selections, so check your list size in the calculator.
Best for: Online stores that want to run email and SMS together at a fair price.
8. Kit (formerly ConvertKit)
Kit is built for creators who sell products, subscriptions, or courses to an audience.
Plans and pricing: Kit's pricing page lists a Free plan for up to 10,000 subscribers, Creator at 33permonth(390 per year) priced for 1,000 subscribers, and Pro at $66 per month list, with a first-year promotional price of $50.
Free includes unlimited landing pages, forms, and broadcasts, but no visual automations or email sequences.
Creator adds those, plus SMS and 24/7 support. Third-party roundups quote lower prices from earlier versions of the page, so use the vendor's current figures.
What stands out: A very generous free plan and tools for selling digital products and subscriptions.
Watch out for: Free has no automations, and the page doesn't explain how costs scale above 1,000 subscribers, so use the calculator before you commit.
Best for: Writers, coaches, and course creators growing a paid audience.
9. Constant Contact
Constant Contact suits local businesses, nonprofits, and event organizers who want hands-on support.
Plans and pricing: The pricing page lists Lite at $12 per month, Standard at $35, and Premium at $80, with annual billing at $10.20, $29.75, and $68 per month.
Plans are priced by contact count, and email sends are capped at 10, 12, or 24 times your contacts.
It offers a free trial with no credit card and a 30-day money-back guarantee. Nonprofits can save up to 30%.
What stands out: More than 300 integrations, live phone and chat support, social posting, and an AI campaign builder on Standard.
Premium adds dynamic content, revenue reporting, and a priority support team.
Watch out for: Sends beyond your allowance cost $2 per 1,000, and SMS is an add-on on Lite and Standard.
Best for: Small businesses that want straightforward tools and responsive human support.
10. Moosend
Moosend is a low-cost automation tool with unlimited email sends on its Pro plan.
Plans and pricing: The pricing page offers a Pro plan priced by contact tier (from 500 to 1,000,000 contacts), custom Moosend+ and Enterprise plans, and a 30-day free trial with no credit card that supports up to 1,000 contacts.
Annual billing saves 20% and biannual billing saves 15%. The page didn't show individual tier prices, though third-party roundups put entry plans around $7 to $9 per month.
What stands out: Unlimited sends, automation, landing pages, forms, an SMTP server, and five team members on Pro. You can also buy non-expiring email credits, such as 350,000 for $350.
Watch out for: There's no permanent free plan, and the page doesn't list tier prices up front.
Best for: Small businesses that want automation and high send volume on a tight budget.
11. Campaign Monitor
Campaign Monitor leans toward design-conscious teams and agencies that manage multiple brands.
Plans and pricing: The pricing page lists Lite, Essentials, Premier, and Enterprise plans. Dollar prices didn't display when checked, so get a quote from the calculator.
Annual billing saves 10%, and nonprofits can get 15% off by contacting sales.
What stands out: Lite includes custom-coded templates, drip campaigns, and an AI writer, with 2,500 sends per month.
Essentials adds unlimited sends and automations, an inbox preview, and creative tools. Premier adds send-time optimization and a built-in website builder.
Enterprise adds multi-brand management, deliverability monitoring, and SOC 2 and GDPR compliance.
Watch out for: Lite's send limit is low, and the website builder costs $10 per month extra on Lite and Essentials.
Best for: Agencies and brands that care about template control and multi-team management.
How to Choose the Right Alternative
- Start with your list size. Price each tool at your real contact count now and at double that in a year.
- Pick your channel mix. If you send SMS or WhatsApp alongside email, compare those costs, since Brevo bundles several channels.
- Rank your must-have features. Automation, landing pages, A/B testing, and CRM often sit on different plans in different tools.
- Test support. Ask a pre-sales question and see how fast a person answers.
- Run a trial. Most tools above offer a free plan or trial, so send a real campaign before you commit.
How to Switch Without Hurting Your Sending
- Export and clean your list. Remove bounced and long-inactive contacts before you import.
- Set up authentication on the new tool. Add SPF, DKIM, and DMARC records for your sending domain before your first campaign, in line with Gmail's sender requirements.
- Warm up gradually. Send to your most engaged subscribers first, then expand.
- Rebuild automations one at a time. Start with welcome and abandoned cart flows.
- Keep Brevo active for a short overlap. That lets you verify reports before you cancel.
Frequently Asked Questions
Is Brevo still worth using?
For many small businesses, yes. It offers low entry prices, a free CRM, and multichannel messaging. Consider switching if you hit the 300-emails-per-day free cap, need stronger landing pages, or face the large price jump to Professional.
What is the cheapest Brevo alternative?
It depends on your list size. Kit's free plan covers up to 10,000 subscribers, and MailerLite and Omnisend start at $12 and $16 per month for paid plans. Moosend and others advertise lower entry prices through third-party sources, but verify them on the vendor's site.
Which alternative has the best free plan?
Kit's free plan supports up to 10,000 subscribers, though it excludes visual automations and email sequences. Mailchimp, MailerLite, and Omnisend each cap free plans at 250 contacts.
Which is best for ecommerce?
Klaviyo and Omnisend are built around store data. Omnisend lists a free plan and a $16 starting plan, while Klaviyo is a third-party-reported $20 start.
Do I need to worry about Gmail's sender rules?
Yes, if you send large volumes. Gmail requires SPF, DKIM, DMARC, and one-click unsubscribe for senders that reach close to 5,000 messages a day, and it expects spam rates below 0.1%.
The Bottom Line
No single tool beats Brevo for everyone. Pick Mailchimp or MailerLite for simplicity, ActiveCampaign or HubSpot for automation and CRM, Klaviyo or Omnisend for stores, Kit for creators, GetResponse for webinars, Constant Contact for hands-on support, Moosend for budget sending, and Campaign Monitor for agency control.
Price each option at your real list size, confirm current plans on the vendor's site, and test with a trial before you move your list.
Sources
- Google Workspace Admin Help, Email sender guidelines.
- Federal Trade Commission, CAN-SPAM Act: a compliance guide for business. Published August 9, 2023, last modified July 22, 2025.
- TechRadar, Brevo review. Published December 18, 2024, updated February 22, 2026.
- EmailToolTester, Brevo pricing (updated August 5, 2026) and Brevo review (updated August 17, 2026).